In addition to the standard directories, Dex publishes an On-the-Go directory, a nine-inch by six-inch directory designed to be kept in automobiles. Independent directories, in markets not served by Qwest, are published and distributed in El Paso, Texas, and Lincoln, Nebraska. Although the directories are distributed for free, income is derived from more than 400,000 local businesses and 4,000 national advertising accounts. Dex distributes the directories in 14 states: Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington, and Wyoming. is the official publisher of telephone directory white pages and yellow pages for Qwest Communications. is formed for the purpose of acquiring Qwest Dex telephone directories Dex Media East is acquired.Ģ003: Dex Media West is acquired English-Spanish bilingual directories are introduced in 21 markets.Ģ004: is launched with leading edge advertisement content search capacity Dex holds its initial public offering.ĭex Media, Inc.
As the incumbent directory publisher in the Dex States, Dex directories benefit from strong brand recognition as the official Yellow Pages.Ģ002: Dex Media, Inc.
During 2003, we printed and distributed approximately 43 million directories and had more than 400,000 local advertising accounts consisting primarily of small and medium-sized businesses and more than 4,000 national advertising accounts.
Thanks to our scale and incumbent position, we have a substantial competitive advantage over independent directory advertising providers. NAIC: 511140 Directory and Mailing List Publishers Sales: $1.63 billion (2003, includes West Predecessor revenue)
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